Step 3 · Activate

Crown Activate

Multi-peptide scalp serum · 1 fl oz

$128

A weightless, leave-in serum for your scalp. Three peptides, including biotinyl tripeptide-1, help hair look fuller and denser with daily use. No rinsing, no greasy roots.

Paraben-free · Sulfate-free · Silicone-free · Alcohol-free · Vegan
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Why You’ll Love It

Considered care for hair and a scalp that look and feel their best.

Fuller-looking hair

Peptides applied right at the scalp for hair that looks fuller and denser with daily use.

Weightless, no rinsing

A water-light serum that absorbs in minutes and won’t leave hair greasy or flat.

Gentle enough for every day

Alcohol-free, so it won’t dry out your scalp.

How to Use

1

Begin the ritual

Wash with Crown Cleanse and Crown Restore, then towel-dry.
2

Take a moment

Part your hair and apply directly to your scalp, focusing where hair looks thinner.
3

Complete your care

Massage in for 2–3 minutes. Let it absorb for 5–10 minutes before styling.

Key Ingredients

Thoughtfully selected ingredients, each with a purpose.
Golden serum droplet falling from a glass pipette

Biotinyl Tripeptide-1

A biotin-linked peptide that helps hair look thicker and stronger.
Shampoo lather with a wooden comb and folded towel

Acetyl Tetrapeptide-3

A scalp-care peptide for hair that looks fuller and denser.
Botanical leaf with glistening water droplets

Myristoyl Pentapeptide-4

A conditioning peptide that rounds out the trio.

Aqua (Water), Diaminopyrimidine Oxide Oxothiazolidinecarboxylate, 1,2-Hexanediol, Phenoxyethanol, Ethylhexylglycerin, Polysorbate-20, Acetyl Tetrapeptide-3, Myristoyl Pentapeptide-4, Biotinyl Tripeptide-1.

For external use on the scalp only. Avoid contact with eyes. Try on a small patch of skin before first use. Stop use if irritation develops. Keep out of reach of children.

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